Normally, we have to wait months before we can purchase looks off the runway. But, in what may be a fashion first, immediately after Betsey Johnson previewed her Fall 2011 collection, online shoppers were allowed to purchase the Sergio Rossi High-Heel Leather Pumps that was featured on the runway. We think this is a great way to combat counterfeiters who won’t have a chance to copy a look and shoppers will instantly receive gratification on looks they love instead of paying the waiting game.
Wednesday, February 16, 2011
Sergio Rossi High-Heel Leather Pumps
Normally, we have to wait months before we can purchase looks off the runway. But, in what may be a fashion first, immediately after Betsey Johnson previewed her Fall 2011 collection, online shoppers were allowed to purchase the Sergio Rossi High-Heel Leather Pumps that was featured on the runway. We think this is a great way to combat counterfeiters who won’t have a chance to copy a look and shoppers will instantly receive gratification on looks they love instead of paying the waiting game.
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